Universal UX Design: Building Multicultural User Experience is a guide into the realm of research and design on an international scale. As UX continues to develop all over the world, local practices matter more than ever and only a transdisciplinary approach can respond to the needs that users worldwide have. In addition to the traditional UI and corporate strategy concerns, the book also addresses socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy.
In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.
The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design.
- Teaches how to optimize design using internationalization techniques
- Explores how to develop web and mobile internationalization frameworks
- Presents strategies for effectively reaching a multicultural audience
- Reviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design
Universal UX Design: Building Multicultural User Experience is the result of a 2-year personal and professional journey. Conversations and insights from some of the world's most innovative practitioners, and testimonies from years of experience in internationalization and globalization industry are combined into one solid resource book that does not eschew practical takeaways even when introducing the most important theoretical foundations.
The book is more than a resource: it is a companion for all UX, research and design-inflected professionals that want to world-proof their products and designs.
The end result is available in multiple formats. Pick your favorite and enjoy.